Published
03/06/2025
Three awards later – Morris Law’s founders on culture, vision and the journey getting there. When Morris Law was founded in 2014, the goal was clear: to challenge a conservative industry and build a firm where culture, people and business understanding were just as important as legal expertise. Being named Law Firm of the Year three years in a row was never the goal itself – but a strong confirmation that the vision was working.
“You have to pause for a second and pinch yourself before moving on to the next development milestone,” says Racine Ashjari, noting that the firm’s success is the result of the right people, a strong culture, and a constant drive to challenge the status quo.
Roger Wier highlights the importance of the team behind that success: “Without all of our amazing colleagues, we would never have achieved this. I’m incredibly proud of all the Morrises!”
When Morris Law was founded eleven years ago, the ambition was clear: to become the top provider of Swedish business law. Winning the Law Firm of the Year award three years in a row wasn’t written into the original business plan — but it certainly wasn’t out of reach.
“It might sound a bit crazy in hindsight, but I’m glad we set the bar high from the very beginning. Being awarded this prize three years in a row is definitely a sign that we’re on the right track,” reflects Racine.
For Roger, the award is confirmation that Morris Law is operating at the level they always aimed for. “It’s recognition of our incredible people, who are constantly striving to grow — and to grow the firm. And the fact that it’s our clients who are giving us this feedback makes it the ultimate compliment.”
While technological advances and new ways of working have certainly played a role, company culture has ultimately been the single most important key to Morris Law’s success. From the start, they’ve deliberately built a culture where respect, curiosity, and a sense of community are core values.
“If we hadn’t succeeded in shaping our company culture, the growth wouldn’t have been so exponential,” says Racine. “It’s about having a knowledge-driven organization where people are valued not just by hierarchy or title, but by what they contribute to the bigger picture.”
Building a strong culture is one thing — maintaining it through rapid growth is another. For Morris Law, it has meant not only recruiting the right people but staying consistent in their values.
“We’ve always been very clear: it’s not enough to be a skilled lawyer — you also need to be someone who fits our culture and wants to be part of the journey. That’s our single greatest success, and the thing I personally value the most,” says Roger.
Success rarely comes without challenges. For Morris Law, the biggest challenge in the coming years is balancing growth with continuous development.
Another key focus for the future is how business law will evolve. Technology and AI have already begun to transform the industry, but both Roger and Racine emphasize that the human connection will remain essential.
“Technology and efficiency can take the legal industry far, but at the end of the day, law is about trust, relationships, and understanding clients’ needs. The winners will be those who can combine technical excellence with a strong company culture,” says Racine.
Roger adds: “Everyone’s talking about AI and digitalization, but we can’t forget that law is still a trust-based business. Technology is a tool — not a substitute for relationships.”
If they were to start Morris Law today, would they do anything differently? Both Racine and Roger admit there are things they might have done another way, but the journey itself has been invaluable.
“We probably would’ve dared to be more data-driven from the start, to more quickly scrap things that didn’t work. And we could’ve had a bit more patience and not gotten swept up in decisions that went against our gut,” says Roger.
Another insight is the importance of diversity. “We could have done more to create diversity along the way. That’s probably what I regret the most. Luckily, time’s not up — there are still new goals to reach,” Racine says.
But there’s one thing they wouldn’t change. “The company culture — that we really nailed!” Racine concludes with a smile.