Morris Law has quickly established itself as one of Sweden’s leading business law firms. Being named law firm of the year for the third consecutive year is not only a testament to their hard work but also proof that their unconventional approach to law has paid off.
“You have to pause for a moment and pinch yourself before rushing on to the next development goal,” says Racine Ashjari (founder and partner at Morris Law), noting that the success is a result of the right people, a strong culture, and a constant desire to challenge the industry.
Roger Wier (founder and partner at Morris Law) highlights the importance of the team behind their success:
“Without all these amazing team members, we would never have achieved this success. I am incredibly proud of all the Morrisar!”
A vision that set the bar high
When Morris Law was founded eleven years ago, the ambition was clear – to become the best provider of Swedish business law. However, winning the law firm of the year award three years in a row wasn’t explicitly part of the original business plan.
“Looking back, it might seem a bit crazy, but I’m glad we set the bar high from the start. Winning this award three times in a row is a sign that we’re on the right track,” reflects Racine.
For Roger, the award is a recognition that Morris Law is operating at the level they strive for.
“It’s a testament to our fantastic team members who constantly want to develop themselves and the firm. That our clients are the ones giving us this rating is the ultimate acknowledgment for us.”
Company culture as the cornerstone
While technological advancement and new work models have played a role, company culture has ultimately been the most significant key to success. Morris Law has intentionally built a culture centered on respect, curiosity, and community.
“If we hadn’t succeeded with our company culture, the success wouldn’t have been as exponential,” says Racine. “We’ve created a knowledge-driven organization where people are valued not by hierarchy or titles but by their contributions to the whole.”
Building a strong culture is one thing; maintaining it during rapid growth is another. For Morris Law, this has meant recruiting the right people while staying consistent with their values.
“We’ve always been careful to hire not only skilled lawyers but also people who fit into our culture and want to join us on this journey. That’s the single biggest success and the thing I personally value the most,“ says Roger.
Challenges and the future
Success doesn’t come without challenges, and for Morris Law, the biggest challenge in the coming years will be balancing growth and development.
Another crucial question for the future is how business law will evolve. Technology and AI have already begun transforming the industry, but both Roger and Racine emphasize that human interaction will remain essential.
“Technology and efficiency will take the legal industry far, but in the end, law is about trust, relationships, and understanding clients’ needs. The winners will be those who successfully combine technical expertise with a strong company culture,” says Racine.
Roger adds: “Many talk about AI and digitalization, but we mustn’t forget that law is still a trust-based industry. Technology is a tool, not a substitute for relationships.”
Restart? No, but continuous development
If they were to start Morris Law today, would they do anything differently? Both Racine and Roger admit that there are things they would have done differently but emphasize that the journey has been invaluable.
“We might have dared to be more data-driven from the start to more quickly scrap what wasn’t working. We could also have been more patient and not rushed into some decisions that went against our gut feeling,” says Roger.
Another realization is the importance of diversity. “We could have created more diversity along the way. That’s probably my biggest regret. Luckily, time hasn’t run out, and there are new goals to achieve,” Racine admits.
But there is one thing they wouldn’t change. “The company culture – we absolutely nailed that one!” Racine concludes with a smile.
